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So Sorry Swachh Bharat Abhiyan Essay

Courtesy: http://pmindia.gov.in/
Swachh Bharat Mission: Initiatives by various Ministries
Urban Development Ministry ropes in social media organization ‘LocalCircles’
Seeking to convert ‘Swachh Bharat Mission’ into a ‘Jan Andolan’, the Ministry of Urban Development has enabled an online platform to enable the citizens network with each other locally and at national level to collectively take up cleanliness activities. In this regard, the Ministry is taking the help of ‘LocalCircles’, a community social media platform. Read More
Images: Launch of Swachh Bharat mission at I&B Ministry

Images: Launch of Swachh Bharat mission at various ministries

Smt. Smriti Irani releasing a hand book on Swachh Bharat - 

Swachh Vidyalaya, in New Delhi

Shri Ram Vilas Paswan undertakes surprise checks to see 

cleanliness in his Ministry, in New Delhi

Power, Coal, MNRE PSUs to Construct 50,000 Toilets in Schools; Work on 1001 Toilets to begin tomorrow
As a part of the “Swachh Bharat Mission” , the Public Sector Undertakings ( PSUs)  under the Ministries of Power, Coal and New & Renewable Energy  will construct 50,000 toilets in schools all over the country within next one year up to August 2015.  The work of 1001 toilets will begin tomorrow, 2nd October 2014 in various states. Read More
Shri Rajnath Singh and Sushri Uma Bharati inaugurating the ‘Gomti Safai Abhiyaan’, in Lucknow
Swachh Bharat Mission Logo and Tagline contest winners to be felicitated by Prime Minister

Winners of the contest for suggesting the LOGO and the Tag Line for ‘Swachh Bharat Mission’ will be felicitated by the Prime Minister Shri Narendra Modi on October 2, 2014 on the occasion of the launching of the Mission. Read More

MoD organises Interactive Session with Founder of Sulabh International on ‘Swachh Bharat’ Campaign

In the series of activities being organised by Ministry of Defence under ‘Swachh Bharat” mission, today (29.09.2014) a talk and interactive session was organised on the issue of importance of cleanliness and initiatives to be taken to achieve the goal of clean India. On this occasion, Dr. Bindeshwar Pathak founder of Sulabh International made a visual presentation and shared his views and experience with others in the field of hygiene and sanitation. Read More

Dr. Jitendra Singh participates in Clean India for Healthy India drive
Dr. Jitendra Singh, Union Minister of State (Independent Charge) for Science & Technology and Earth Sciences, MoS in Prime Minister's Office (PMO), Personnel, Public Grievances and Pensions, Space and Atomic Energy has participated in the ‘Swachh Bharat, Swastha Bharat Abhiyan’ (Clean India for Healthy India drive), the exercise undertaken by the Department of Personnel & Training (DoPT) in the North Block premises today (29.09.2014). Read More

Shri Narendra Singh Tomar launching the ‘Swachh Bharat 

Abhiyan’, at ESIC Hospital, Rohini, in New Delhi

Shri Narendra Singh Tomar launching the ‘Swachh Bharat 

Abhiyan’, at ESIC Hospital, Rohini, in New Delhi

Ram Vilas Paswan launches Swachh Bharat Mission at FCI

Minister for Consumer Affairs, Food and Public Distribution, Shri Ram Vilas Paswan kicked off ‘Swachh Bharat Mission’ at the Food Corporation of India (FCI) headquarter here today (29.09.2014) with an appeal to the employees to wholeheartedly join the countrywide cleanliness drive. Read More 

PMO officials/staff undertaking shramdan during special 

cleanliness drive in PMO ahead of the launch of 

Swachh Bharat Mission

The Union Minister for Railways, Shri D.V. Sadananda Gowda 

during inspection of the Swachh Bharat Mission at the 
Kengeri Railway Station, in Bangalore

Uma Bharti launches Cleanliness Drive in Water Resources Ministry

Union Minister for Water Resources, River Development and Ganga Rejuvenation Sushri Uma Bharti launched a special cleanliness drive as part of the Swachh Bharat Ahbiyan in her Ministry today (27.09.2014). Senior officials and staff of the Ministry joined the Minister with full enthusiasm in the drive which was carried out in Shram Shakti Bhawan. Read More 


The Union Minister for Communications & 
Information Technology and Law & Justice, 
Shri Ravi Shankar Prasad launching cleanliness drive

Minister for Law and Justice Participates in Clean IndiaCampaign Directs All Officers to Carry Forward the Initiative

The Minister for Law and Justice and Telecom and IT, Shri Ravi Shankar Prasad, today (26.09.2014) launched cleanliness drive at ShastriBhawan compound as part of the Prime Minister, Shri NarendraModi’sfavourite initiative under the Swachh Bharat Abhiyan (Clean India Mission). Read More

LOGO of ‘Swachh Bharat Mission’ unveiled 
Ahead of the launch of ‘Swasth Bharat Mission’ by Prime Minister Shri Narendra Modi, the LOGO for the five year long cleanliness mission was today unveiled by Shri M.Venkaiah Naidu, Minister of Urban Development and Shri Nitin Gadkari, Minister of Rural Development and Drinking Water Supply and Sanitation here today (25.09.2014). Read More

Government to spend about 2 lakh Crore rupees for SwachhBharat Mission More than 11 crore toilets will be built in 5 years

The Union Minister of Rural Development and Drinking Water and Sanitation Shri Nitin Gadkari said that Swachh Bharat Mission will be converted into a mass movement to make India an open defecation free country in Five Years. Addressing a Joint Press conference with the Urban Development Minister Shri M. Venkaiah Naidu here this afternoon, Shri Gadkari said, one lakh thirty four thousand crore rupees will be spent for construction of about 11 crore 11 lakh toilets in the country. Read More

The Union Minister for Micro, Small and Medium Enterprises, 

Shri Kalraj Mishra initiating Swachh Bharat campaign

The Union Minister for Micro, Small and Medium Enterprises, 

Shri Kalraj Mishra initiating Swachh Bharat campaign

The Minister of State (Independent Charge) for Culture and 

Tourism, Shri Shripad Yesso Naik initiating Swachh Bharat 


The Minister of State (Independent Charge) for Culture and 

Tourism, Shri Shripad Yesso Naik initiating Swachh Bharat 


Ministry of Culture and Tourism Launch Swachchha BharatAbhiyan from the Historic Red Fort, Delhi

The Tourism and Culture Minister Shri Shripad Naik here today (25.09.2014) launched the cleanliness drive under the Swachchha Bharat Abhiyan from the Historic Red Fort in the presence of senior officials of Ministry of Tourism, Ministry of Culture and Archaeological Survey of India. An MoU was also signed on the occasion between ASI, ONGC and Ministry of Tourism. Read More

Union Minster for MSME launches clearness campaign

Shri Kalraj Mishra, the Union Minister of Micro, Small and Medium Enterprises, launched the Swachh Bharat Abhiyan in the Ministry of MSME in letter and spirit here today (25.09.2014). The Minister led by example by cleaning the floor of a section and arranging files in another thereby setting the tone for the Swachh Bharat Abhiyan.  While remembering Mahatma Gandhi’s famous quote, ‘Cleanliness is next to Godliness,’ the Minister said the Government is committed to providing a clean and healthy environment.  Read More

Swachh Bharat-Swachh Vidyalaya Campaign

The Union Minister of Human Resource Development, Smt Smriti Irani initiated the Swachh Bharat-Swachh Vidyalaya Campaign at Kendriya Vidyalaya, New Delhi today (25.09.2014) by participating in the cleanliness drive along with the school’s teachers and students. Read More

The Union Minister for Urban Development, Housing and Urban Poverty 

Alleviation and Parliamentary Affairs, Shri M. Venkaiah Naidu and the 
Union Minister of Rural Development, Drinking Water & Sanitation, 
Panchayati Raj, Shipping, Road Transport & Highways, Shri Nitin Gadkari
releasing the logo of ‘Swachchh Bharat Mission’, in New Delhi 
on September 25, 2014. Courtesy: Photo Division

Shri Rajnath Singh addressing the employees on the occasion of undertaking 
an intensive cleanliness campaign by the Ministry of Home Affairs in 
New Delhi on September 25, 2014. Courtesy: Photo Division

Swachh Bharat Abhiyan: Making India Clean & More

September 23, 2014

by Rumani Saikia Phukan

Mahatma Gandhi had rightly said, “Sanitation is more important than Independence”. He was aware of the pathetic situation of Indian rural people at that time and he dreamt of a clean India where he emphasised on cleanliness and sanitation as an integral part of living. Unfortunately, after 67 years of independence, we have only about 30% of the rural households with access to toilets. President Pranab Mukherjee, in his address to Parliament in June 2014, said, “For ensuring hygiene, waste management and sanitation across the nation a “Swachh Bharat Mission” will be launched. This will be our tribute to Mahatma Gandhi on his 150th birth anniversary to be celebrated in the year 2019”.

First Cleanliness Drive Started on 25 September 2014

A cleanliness drive, just before the formal launch of the Swachh Bharat Abhiyan, was carried out from 25 September till 23 October by all offices up to panchayat level. As a part of the awareness campaign, the Delhi Government also covered more than eight lakh ration card holders by sending sms to their mobile numbers.

Swachh Bharat Launched on 2 October 2014

The Narendra Modi Government launched the “Swachh Bharat” movement to solve the sanitation problem and waste management in India by ensuring hygiene across the country. Emphasising on “Clean India” in his 2014 Independence day speech, PM Modi said that this movement is associated with the economic activity of the country. The prime objective of the mission is to create sanitation facilities for all. It aims to provide every rural family with a toilet by 2019.

Objectives of Swachh Bharat Abhiyan

The objectives of the Swachh Bharat Abhiyan include the following

  1. Construct individual, cluster and community toilets.
  2. Eliminate or reduce open defecation. Open defecation is one of the main causes of deaths of thousands of children each year.
  3. Construct latrines and work towards establishing an accountable mechanism of monitoring latrine use.
  4. Create Public awareness about the drawbacks of open defecation and promotion of latrine use.
  5. Recruit dedicated ground staff to bring about behavioural change and promotion of latrine use.
  6. Change people’s mindset towards proper sanitation use.
  7. Keep villages clean.
  8. Ensure solid and liquid waste management through gram panchayats.
  9. Lay water pipelines in all villages, ensuring water supply to all households by 2019.

What is Modi’s opinion?

Modi has directly linked the Clean India movement with the economic health of the nation. This mission, according to him, can contribute to GDP growth, provide a source of employment and reduce health costs, thereby connecting to an economic activity. Cleanliness is no doubt connected to the tourism and global interests of the country as a whole. It is time that India’s top 50 tourist destinations displayed highest standard of hygiene and cleanliness so as to change the global perception.

Clean India can bring in more tourists, thereby increasing the revenue. He has appealed to the people to devote 100 hours every year to cleanliness. Not only the sanitation programme, Modi also laid emphasis on solid waste management and waste water management. Nitin Gadkari, Union Minister of Rural Development, Drinking Water & Sanitation, said that solid and liquid waste management activities using scientifically proven advanced techniques will be launched in each gram panchayat. Narendra Modi has also directed that separate toilets for boys and girls should be provided in every school in the country by 15 August, 2015.

Modi’s Nominees for Promoting the Swachh Bharat Abhiyan

On 2 October, 2014, Modi nominated nine celebrities from various fields to propagate the mission, considering the new age marketing via social media. The nominated personalities included, Anil Ambani, Mridula Sinha, Baba Ramdev, Kamal Hassan, Priyanka Chopra, Sachin Tendulkar, Salman Khan, Shashi Tharoor and the team of the TV series Taarak Mehta Ka Ooltah Chashmah.

On 25 December, Modi nominated nine more people including the comedian Kapil Sharma, Sourav Ganguly, Kiran Bedi, Padmanabha Acharya, Nagaland Governor, Sonal Mansingh, Ramoji Rao of Eenadu group and Aroon Purie to take forward his “Swachh Bharat Abhiyaan”. Some organisations such as the Institute of Chartered Accountants of India, India Today, Eenadu and the popular “dabbewale” of Mumbai were also nominated to be the torchbearers.

Funds Allocation

This project is expected to cost over Rs. 2 lakhs crore. Fund sharing between the Central and State Governments and Urban Local Bodies is allocated in the ratio of 75:25. It has been officially stated that for North Eastern and special category states, the allocation of funds is in the ratio of 90:10. To give a boost to the project, the government has sought financial and technical support from the World Bank. Also, all big corporates and private organisations are asked to join the movement as part of their Corporate Social Responsibility (CSR) initiative.

Measures Proposed in 2015-16 Union Budget

Describing Clean India campaign as a “programme for preventive healthcare, and building awareness”, the Finance Minister Arun Jaitley proposed that the donations made to the Swachh Bharat Mission and the Clean Ganga Fund will be eligible for tax deductions under the Income Tax Act. The budget also proposed Swachh Bharat cess on select services at the rate of up to 2 per cent. The resources generated from this cess will be leveraged for funding initiatives towards the campaign.

Construction of 31.83 lakhs Toilets till January 2015

According to government data, in January 2015, 7.1 lakh individual household toilets have been built under this dream project. This number is considered the highest for any month since its launch in October 2014. 31.83 lakhs individual toilets have been built until January 2015. So far, Karnataka is the best performer by achieving 61% of the target while Punjab is the worst performer by achieving 5% of the target.

The Pledge for All

PM Narendra Modi has urged each and every one of us to pledge the following as a part of the Swachh Bharat Abhiyan:

I will remain committed towards cleanliness and devote time for this. I will devote 100 hours per year, that is two hours per week, to voluntarily work for cleanliness. I will neither litter not let others litter. I will initiate the quest for cleanliness with myself, my family, my locality, my village and my work place”.

Let’s Make Swachh Bharat Abhiyan a Success

The PM has rightly asserted that Swachh Bharat Abhiyan should be a combined effort of both the Government as well as the people. We hope that the Swachh Bharat Mission does not become another Nirmal Bharat Abhiyan started by the previous Government in 1999 with the same mission but was far from a success.

Swachh Bharat Abhiyan should not be a mere re-branding exercise. There is no doubt about the fact that change begins at home. Every citizen of the country should take it upon himself to make this campaign a success rather than waiting for the government to do. Let us also hope that we can change the attitude of the people towards hygiene and be the change we want to see.

Recent Developments

  • The report for the cleanest cities has been released by the government. The survey conducted in the 476 cities shows Mysore to be the cleanest city in India West Bengal has made a strong place in the list as 25 cities from the state made it to the list of top 100. For More Details you can refer the following link.(http://www.mapsofindia.com/government-of-india/swachh-bharat-abhiyan.html)
  • Swachh Bharat mission head Vijaylakshmi Joshi had resigned from her post in September 2015. Her resignation came even before the Swachh Bharat mission has completed a year.

Read more :

Schemes Launched by Modi Government
Pradhan Mantri Awas Yojana (PMAY)
Atal Mission for Rejuvenation and Urban Transformation
MUDRA Bank : Details, objectives and benefits
Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY)
Pradhan Mantri Suraksha Bima Yojana (PMSBY)
Atal Pension Yojana
Swachh Bharat Abhiyan: Bal Swachhata Abhiyan
Swachh Bharat Abhiyan: Modi Launches Cleanliness Campaign
Swachh Bharat Abhiyan: Cleanathon Campaign by NDTV India, Dettol
Swachh Bharat Abhiyan: Success Stories of a Few Villages
Swachh Bharat Abhiyan: The Celebrity Chain for Cleanliness Continues
Swachh Bharat Abhiyan in Full Swing in States
Swachhta Entrepreneurs – An Operative Wing for Swachh Bharat Abhiyan
Swachh Bharat Abhiyan: A Stage-managed Cleanliness Operation in Delhi?
Swachh Bharat Abhiyan: Celebrities and Politicians Join Hands
100 hours every year to cleanliness for Swachh Bharat – A mission to Clean India
Swachh Bharat Abhiyan: India Observes World Toilet Day
Clean India Campaign – Some Lessons from Other Countries
Swachh Bharat: You and Your Dog, Who Will Scoop the Poop?
Swachh Bharat Abhiyan: Will It Help Reduce the Incidence of Communicable Diseases?
Swachh Bharat Abhiyan: Then Why Do We Pay for 50,000 Sweepers in a City?
Swachh Bharat Abhiyan: Can We Follow a Green Diwali This Year?

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